Ultra-Low-Latency
Live Sports
Are a Big Deal

25% of sports fans have missed major life events such as weddings, birthdays, or a child’s event so they can watch sports on TV.*

*Samsung Electronics

Live Sports are Pure Gold!

Live Sports are disrupting the traditional TV bundle and subscribers are craving more from live services. This creates the perfect storm between technology and experience, requiring broadcasters to architect more efficient and cost effective hybrid:cloud workflows.

These workflows will drive increased reach with personalization, monetization, graphic overlay, time synchronization, all with larger scale, lower latency, and lower cloud costs.

Discover Use Cases for Live Sports

Time Code Synchronization

Multi-viewer experiences and watch parties require common time.

Time Code Synchronization

Multi-viewer experiences and watch parties require common time.
See the Workflow
streaming tv services

Graphic Data Overlay

Insert overlays pre-encode, create “clean” and “dirty” feeds.

Graphic Data Overlay

Insert overlays pre-encode, create “clean” and “dirty” feeds.
See the Workflow
streaming tv services

Dynamic Ad Insertion

Trigger SCTE-35 cue tone insertion from the cloud or a red button.

Dynamic Ad Insertion

Trigger SCTE-35 cue tone insertion from the cloud or a red button.
See the Workflow
streaming tv services

Camera Control & Metadata

Cloud-based camera control and metadata passage to the cloud.

Camera Control & Metadata

Cloud-based camera control and metadata passage to the cloud.
See the Workflow
streaming tv services

Secondary Distribution

Create multipurpose feeds at the source with edge compute.

Secondary Distribution

Create multipurpose feeds at the source with edge compute.
See the Workflow
streaming tv services