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September 14, 2023

Videon and M2A Media Announce Disruptive Integration, Forging the Future of Live Video Workflows

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Videon and M2A Media Announce Disruptive Integration, Forging the Future of Live Video Workflows

NEW YORK & LONDON, September 14, 2023Videon, a disruptor in video edge computing, and M2A Media, innovators in cloud broadcast, are thrilled to announce a groundbreaking partnership that sees the integration of Videon's revolutionary LiveEdge® Ecosystem into M2A CONNECT, a feature rich tool for the acquisition and distribution of live video decreasing the technical time, resources and complexity on premises, enabling more live feeds at scale.

"This integration represents a monumental step forward in live video processing. Videon's LiveEdge® Ecosystem brings to the table unparalleled functionalities, which, combined with M2A CONNECT's robust infrastructure, creates a powerhouse solution that is efficient, reliable, and scalable," said Lionel Bringuier, Chief Product Officer at Videon.

The harmonization of the LiveEdge® Ecosystem and M2A CONNECT promises an array of benefits, including:

  • Unified Management: Centralized control, monitoring, and automation from source to entitlement, inclusive of fleet management.

  • Resource Efficiency: Significant reduction in necessary on-site technical resources and power consumption, optimizing for an energy-efficient operation.

  • Enhanced Monitoring: Source edge monitoring minimizes support needed for edge failures, ensuring a smooth, uninterrupted operation.

  • Strategic Monetization Opportunities: Leveraging LiveEdge® Ads for a new revenue channel, enhancing profitability.

  • Reduced Latency: A holistic edge compute environment promises reduced cloud resources, lowered latency, and a decrease in on-prem equipment.

  • Data-Driven Insights: Leveraging LiveEdge® Data for crucial data collection at the edge, driving informed decision-making.

"We are always on the lookout to elevate the operational efficiency and profitability for our broadcaster and sports-rights owner clients. This integration with Videon stands as a testament to our commitment to delivering state-of-the-art, cloud-based live video solutions," noted Matt Hughes, Chief Commercial Officer, M2A Media

Paul Brown, Chief Technology Officer at Videon added, "The collaboration with M2A Media represents a cornerstone in achieving lower total costs of workflow while maintaining a lower power envelope, driving the industry towards a future of sustainable, efficient, and intelligent live video processing."

This collaboration leverages Videon's expansive Cloud API capabilities, merging with M2A CONNECT to forge new pathways in live video workflows and automation.

To learn more about this groundbreaking integration, please contact or visit or and

About Videon

Videon is dedicated to making live video work at scale. Videon replaces encoder real estate and laptops with a first-of-its-kind edge compute environment housed in an array of compact devices and portable form factors — the cornerstone of the LiveEdge® Ecosystem. The LiveEdge® Ecosystem is continuously growing, adding native features, functionality, and new edge computing containers from a growing network of industry-leading partners. Additionally, the LiveEdge® Ecosystem enables customers to quickly develop, test, and deploy custom containers, tailoring solutions to their unique needs. The LiveEdge® Ecosystem, Developer Program, and Developer Toolkit support a community of world-class video engineers, enabling workflows never thought possible, pushing the boundaries with normalization, data-driven automation, sub-second latency, and providing a foundation for AI/ML-driven use cases, all resulting in a decreased TCO. Deployed in 400+ sports venues, OB vans and production packs, LiveEdge® is processing tens of thousands of hours of real-time data and video, enabling live advertising, syndication, multiviewers, and betting environments. Join the community that is making live video easier, smarter, and more efficient. For more information, visit

About M2A Media

As the video industry moves away from legacy technologies, M2A Media is here to help you transition your live video workflows to public cloud. We are innovators in live video distribution. Our customers, typically rights owners and broadcasters, easily harness the versatility of public cloud via our smart orchestration tools and state-of-the-art console. Our products, road tested by industry leaders such as the BBC, DAZN, ITV, Channel 4 and ATP Media, save you time and enable your speed to market. Connect with new audiences, realise greater commercial benefits and reduce operational overhead via our broadcast-grade products and services.

Press Contacts


Richard Carreon

VP, Marketing

M2A Media

Lizzie Lawrence

Head of Marketing

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